Editorial independence
A commercial collaboration does not change the scientific basis of content. A sponsor cannot determine a content's scientific conclusion, recommendation, or assessment of a product. Sponsored content goes through the same editorial and scientific review as unsponsored content.
Limits on health claims
This is a health platform; advertising and collaboration content is subject to the same framework. Headlines we do not accept:
- A claim that a product cures, treats or prevents a disease.
- A promise of fast, guaranteed weight loss.
- Language that gives the impression of replacing a physician's or dietitian's assessment.
- Promotion of prescription medication and product categories the law does not allow.
- Language that pressures body image and could trigger an eating disorder.
Even accepted content has its health claims assessed together with their source; statements that go beyond their source are not published.
Disclosure to the reader
Every piece of content produced through a commercial collaboration is clearly disclosed to the user. Sponsored content is never mixed with independent editorial content on any surface.